CLIENT: GUM/ CULTGEIST
LOCATION: London, UK.
COMPLETION: February 2007.
DISCIPLINE: Art direction and design.

BRIEF:
To create a series of posters to work as a catalogue for the 4C event promoting 24 young international artists.

EXCERPT from 4c website:

4C is an initiative that explores culture, content, communication and commerce.

This year, GUM asked us to help start the discussion.Before being able to understand the ways in which the 4Cs converge, it is imperative to understand the zeitgeist of the C that we know best - CULTURE. We live it, we breathe it and we create it. CULT-GEIST is an ever-evolving, global network of 3000+ emerging creatives - filmmakers, photographers, artists, musicians, designers, promoters, curators, journalists, agents and much more.

We learn from our CULT-GEISTERS and work with them to make things happen on our own and with brands. CULT-GEIST is very proud to present the first 4C experience.

This year's incarnation of the 4C concept takes shape as a body of work produced by 24 nascent artists from around the world. Through their interpretations of "how urban culture inspires creativity" we are taken on a "Sightseeing Tour"