BRIEF:
Create illustrations for a fundraising campaign. The campaign is called Action Hope, hosted by the Norwegian Free Churches and will raise money to fight against poverty in Africa and South - America. The illustrations shall show situations where the funding will go and they have to be informative. The illustrations will be used on buckets, banners, leaflets and TV ads.

AIM:
To create a strong visual identity for the campaign. To make the campaign visible and recognisable.

CONCEPT AND IDEAS:
After getting in-depth knowledge about the Norwegian Free Churches and their work we could pinpoint where the support would go. This became our guidelines for the illustrations. As the title suggests the campaign is about Hope, it is positive and that is the reason we applied a selection of colours to the illustrations.