Love every sip

TBWA\Chiat\Day\LA commissioned Gilles & Cecilie Studio to illustrate the newest Pepsi campaign, “Love in Every Sip” starring actress and model, Sofía Vergara. Gilles & Cecilie created the patterns based on trend forecasting data and fashion swatches for this spring. They then wrapped shots of Sofía with their designs to include her dresses and backgrounds. If you are in New York City these ads are hard to miss, appearing on phone kiosks, taxi tops and on large billboards in Times Square.