Gilles & Cecilie Studio was commissioned by RED to illustrate an ad campaign to show that the AIDS free generation is born in 2015. G&C chose to illustrate the slogan 2015 HIV STOP HERE . They were inspired by this short and concise sentence. The illustration represent a child’s fantasy. All the toys that live in a child’s room. As we all know, they come to life at night and they all gather around the black hole of the past. That’s where HIV propagation stop.