Les Echos

Editorial for French Financial Newspaper Les Echos. We wanted to visualise the action of going against the stream. When we take time to spend walking in nature or in the city we find space to clear our minds and make space for new ideas and opportunities.

The action of taking a new route, to be curious, to be different is essential for us as creative practitioners. We believe it is also essentials for humans in general to not just follow and get stuck in a pattern but decide to develop, to learn new things, to change our mind, to broaden our visions and understanding.

This is our vision of hoards of people in suits and dark colours crossing London Bridge every day. Our protagonist goes against, she is young, determined, clever and colourful.