the Ulven Parade

London-based creative studio Gilles & Cecilie is launching the Ulven Parade, a series of 20 large scale paintings for OBOS to help promote Ulven, a new living area of Oslo.

The Ulven Parade is a colourful, optimistic and inspiring installation of Super Graphics, made of 20 hand painted designs on plywood.

the PROCESS

Photo credit: Gilles Jourdan / Painting in the studio in Oslo

Ulven is currently one of Norways largest transformation project. New infrastructure, green areas, kindergardens, business premises and housing will be built over the next years.

The intention of OBOS is to create a modern and green part of town in contrast to the post industrial current state says the commissioner, Jon-Erik Lunøe. His ambition was to give soul and atmosphere to the environment during the building process.

Gilles & Cecilie did a short film to document the process from being in the studio to the physical installation. Some characters were also animated to bring the illustrations to life for digital surfaces.

The characters are fictional and made up with illustrated healthy food personalities and positive messages in a parade. The parade, installed onto a large building is marching happily together . The characters are the first inhabitants to move in to the Ulven area. The accompanying words are uplifting statements to bring positivity into the public realm.

The function of making large scale artwork available for the public is to inspire, give colour, create a landmark and attraction, a message that something is happening in this area.

Photo credit: Charlotte Wiig / Work in progress in the studio

THE FINAL INSTALLATION

Photo credit: Gilles Jourdan / The artwork installed at Ulven in Oslo

THE ILLUSTRATIONS